Facebook Live Ad (2016; NYC)

I’ve been thinking a lot about how we experience time online. We are increasingly aware of the presence and influence of time on the web, thanks in part to timestamps, our ability to “undo” the mistakes of the present and recent past, desires for version control, the general sense that we are staging performances on social media that are preserved as quickly as they are enacted. We joke about the poor researchers of the future who try to learn about our era from our Twitter archives. We wonder about mid-sentence delays between the latest Donald Trump tweets because we have clear evidence of the gaps in time in the form of metadata. The algorithms giving shape to our News Feed on Facebook helpfully remind us of the products our dead friends continue to “like” in the present tense, as if they are still alive.

Time, if not broken, is certainly complicated and at times disoriented by the web, in part because of how much information we have, the kinds of records we keep, have access to, produce, and inhabit, and the lenses and interfaces we use to read, write, broadcast, and communicate online.

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