The weekend of August 19-21 was pretty busy for professional wrestling fans. WWE set up shop at the Barclays Center for not one, but two major shows: NXT Takeover: Brooklyn II, a showcase for its “minor league” developmental brand, and SummerSlam, one of the main roster’s biggest events of the year. There was a ton of exciting in-ring action: the “Glorious” debut of Bobby Roode, Charlotte’s reclaiming of the WWE Women’s Championship from “The Boss” Sasha Banks, “The Phenomenal One” A.J. Styles beating up John Cena, the brutal and bloody (and, it turns out, completely staged, though some wrestlers were as fooled as fans were) outcome of a showdown between “The Viper” Randy Orton’s head and the meat-tenderizing hands of The Beast Incarnate, Brock Lesnar. But outside the ring, another story began circulating online: Twitter accounts @deathtoallmarks (DTAM), @SenorLariato, and @WrestlinGifs, three of online wrestling fandom’s main sources for “live GIFs” (fan-created GIFs of wrestling-related content that appeared online during live telecasts), had been suspended.
After moving operations over to a secondary account on Monday, Lariato noted that Twitter’s decision was made in response to DMCA complaints about several SummerSlam GIFs. Lariato said that Friend MTS, a UK-based “global provider of platform, channel, and content protection services,” was the apparent source of the objections (WWE initially denied making the complaints to at least one journalist, but wrestling journalist Dave Meltzer claims the company is behind the suspensions and that they were motivated by SummerSlam content). Several wrestlers tweeted about the removal of these prominent wrestling GIF-providers, including WWE Superstars Xavier Woods and Big E, former WWE superstar (and current TNA megastar) Matt Hardy, and Bullet Club tag team sensation The Young Bucks. Echoing many fans, Matt Jackson of The Bucks argued that the act of “live-GIF’ing” is not just an essential component of online wrestling fandom, but also a key tool of “any [form of] entertainment” invested in social media engagement.